There is no denying that SEO plays a crucial role in the success of every website today. Considering the levels of rising competition to rank high in the search results, no website can achieve solid visibility in the search without efficient SEO services. One of the significant subcategories of SEO, i.e. On-Page SEO has a huge role to play in ascertaining where you stand in the search results and how your potential audience perceives your online brand.
On-Page SEO makes changes and tweaks to your website, making it speak the language that the search engines understand. It makes your website more user-friendly and accessible to search engine crawlers, helping you drive maximum traffic to your website organically.
5 On-Page SEO Tips For Your Website
In this article, we will discuss the five major on-page SEO strategies that are crucial for your business.
1. High-Quality Content
2. Page Titles & Meta Descriptions
3. Page Headings & Content Formatting
4. High Quality, Optimized Images
5. URL Optimization
Let’s discuss each of them in detail below –
Content is your ultimate king, and it will stay this way forever. When dealing with SEO, one thing that you have to keep in mind is that your website must impress both your human visitors and search bots.
What differentiates high-quality content from a poor one?
● The content should be original, plagiarism-free, without any content rewrites. The content includes all the text-based articles, images, videos, infographics, presentations and more.
● Specify canonical content to avoid content duplication on your website.
Page Titles & Meta Descriptions
This is the ultimate SEO 101. Someone who has been in the Top SEO Agency in Gurgaon knows the importance of optimized page titles and meta descriptions. When the search engine bots begin to crawl your website, page titles and meta descriptions are two of the essential things that they consider.
Having optimized titles and meta descriptions are essential for the search engine bots to understand the context of your website and determine where your website stands on the relevance scale.
● Add your primary keyword to the beginning of every web page title.
● Write shorter, relevant meta descriptions. Keep it within 60 characters.
● User power words like Actionable, Amazing, Checklist, Ultimate, and more.
Page Headings & Content Formatting
Huge block of texts on a website will not leave a decent impression on your visitors, and it will surely not help with the search engine bots. Do break down your content into several headings starting with heading (H1) and then subheadings (H2, H3, H4, H5, H6).
● Every web page can have only one H1 tag.
● Add your primary keyword to the H1 tag.
● Make your headings interesting for the users to skim through.
To achieve maximum success via the search engines, you must employ both on-page and off-page strategies to your website. Speaking of which, according to Google best SEO practices and guidelines, there are over 100 major and minor ranking factors that you need to tick to help your site rank higher in the search results. This said you could not hand over your business website to amateurs to perform SEO for you. Instead, you require hiring a Best SEO Services in Gurgaon that has an impressive track record of delivering SEO-optimized websites for a long time. Visit https://www.digitaloye.com/india/seo-company-gurgaon.html
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