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Pratip Biswas

Launching Your eCommerce Website? Here’s Our Price Guide

Are you planning to start an eCommerce website? You really should.

Research suggests that by 2021, the world will witness a whopping 2.14 billion customers making the switch to eCommerce and online shopping. 

That’s a ton of money you’ll be missing out on if you don’t make the big leap to starting an eCommerce store. And if the data is  any indication, this isn’t going to change anytime soon.

But to launch an eCommerce store, you’ll first have to zero in on a suitable website, and that’s going to take a lot of work. You have several options at hand: you could hire skilled eCommerce website designers to get your website running, or you could switch to ready-made sites that offer some workable templates.

So how much does eCommerce website development cost? It’s hard to give an exact figure because there are simply too many factors governing the cost: functionalities, utility, design, and integrations. More so when you’re choosing to go the custom development way instead of opting for ready-made templates.

Here’s our guide on estimating the cost of eCommerce web development and the factors that influence it. Take a look.

What’s The Average Custom eCommerce Website Development Cost?

To put it simply, a custom website could cost you anything, depending on how simple or complex it is. Although ready-made template websites such as Shopify tend to be cheaper, sites developed from the ground up could be far more expensive.

Source: Image: https://www.shopify.in/sell

The question is: why opt for custom eCommerce web development? The answer is simple. Custom websites allow you a far greater degree of freedom and customization that would otherwise be absent on template sites. 

With a custom eCommerce site, you get to choose from a diverse range of out-of-the-box templates designed to meet your needs and preferences. Also, custom sites load faster, are more SEO-friendly, and easy to use. 

Also, run-of-the-mill template sites may not always be as secure, especially when you’re dealing with tons of customers and their personal details.

This brings us to the question: how do you go about estimating your eCommerce web development cost? To do so, you have to split your choice of websites by complexity and figure if you need a simple site or a more complex platform.

Complex websites need far more pruning and shaping to get your business online. These have to be well-architected and must be able to cope with tons of data. On top of that, it should rank on search engines too.

It’s also important to know that the tech stack requirements too vary from site to site. While simple sites may not feature push notifications or chatbot assistants, it’s hard to imagine larger-sized platforms without such advanced features.

What Affects Your eCommerce Web Development Cost?

So to keep it short and simple, here are a few significant factors that determine the cost of custom website development:

I) The complexity of site features
II) How nuanced the website design is
III) What are the third-party integrations?
IV) Web developers and which country they’re working from

It’s All About The Features

It’s fairly easy to understand: the more complex your website is, the more it grows, greater the need for technology requirements. And subsequently, greater the costs to build one.

When it comes to pricing, there are so many things you need to take into account: fields, registration pages, buttons, screens, logic, and notifications. Do you want the fields to light up? Would you prefer the buttons to change color?

Besides these, website developers may also need to employ APIs from third party sources to integrate payment systems and enable sharing on social media seamlessly. And build code from scratch too. A simple registration page may take more than 11 hours to build, while payments and admin panels take around 30-40 hours.

Feeling confused? Don’t be. In our next section, we’ll break down what it costs to design and develop your website, but before that, check out these standard pages on eCommerce websites.

I) Product Pages
II) Categories
III) Blogs
IV) Check Out Pages
V) Shopping Cart
VI) Wishlist
VII) The Main Landing Page

And here are the most popular features:

I) Admin Panels
II) Search Options
III) FIlters
IV) Product Reviews and Ratings
V) Most Viewed Products
VI) Notifications
VII) Payment System Integration

It’s Not Just About The Looks

As you’ve already guessed, the more sophisticated and sleek your website design is, the more time-consuming and expensive it is.

Creating a functional website isn’t only about how it looks. There’s more to a successful eCommerce website than merely the design or feel of it: the search, select, and buy process should be effortless, quick, and easy to understand. And your customers should fee; encouraged to purchase products from your site.

So blending usability with advanced eCommerce web design is possibly going to cost you a lot. Add to it some animations, moving pictures, and graphics: and it could cost you a bomb. 

The best eCommerce web development company will also make sure your website looks great on phones. Because, let’s face it: by 2021, most, in fact, 72.9% of online purchases to be precise, will be done from the comfort of smartphones. 

This is why adding responsive web design to your list of best eCommerce web development services may also be a great idea. With responsive web design, you get web pages that look beautiful and easily fit on mobile devices. Plus, you can do away with the need to build separate Android and iOS apps for phone users.

On average, designing an eCommerce website could take anything from 60-65 hours to complete. Adaptive eCommerce design is even more time-consuming, and naturally, more expensive. 

Now that you know what dictates your website’s eCommerce web design cost let’s dive into third-party-integrations.

Making Your Website Cool

A key factor that decides how successful your eCommerce site is its ability to strike a chord with youngsters and make the right moves.

Think a robot calling your customers is cool? Want to send your users quick messages and updates on WhatsApp? Be ready to spend tons on these.

Whether or not you want your website to be cool, incorporating third-party tools is still integral to your website. Make sure you hire the right ecommerce website development company that can easily integrate all of these: from payment systems to live chats to customizable shipping options.

Some popular 3rd-party tools include Twilio, Stripe, PayPal, and EC2.

Marketing Matters Too!

There’s no point building a website if people don’t know about it. That’s why having an effective marketing strategy is crucial. For that, you’ll need to pay the extra buck on some essential marketing tools and campaigns such as pay-per-click advertising, social media campaigns, copywriting, and SEO.

The Final Word

Studies reveal how eCommerce will make up almost 95% of all shopping worldwide by 2040. If you still haven’t launched your eCommerce website, it’s high time you get started with one.

When it boils down to web development, make sure the people you hire don’t just focus on product design but pay equal attention to marketing and tech stacks as well. With that, you’ll be good to go.

Have an eCommerce website already? Think your traffic is not quite there? Reach out to us for a consultation, and we’ll respond to you ASAP!

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