PPC or pay per click advertising is one of the most valuable marketing strategies for business, especially for those looking for quick results. 50% of people arriving at a retailer’s site from paid ads are more likely to purchase than someone coming from an organic link.
What is pay per click?
PPC is an online advertising model that enables you to place your ads on search engine results page, social media, and third-party sites. In PPC, you bid on keywords and pay only when a user clicks on your ad.
The best part? You start seeing results from day one provided you have optimized your ad for the right keywords. But that’s not it. pay per click can be beneficial for your business growth in more ways than you think, such as:
1 – You pay only when someone clicks on your ad
Unlike other types of ads where you pay to place your ads in a specific place, in PPC, you pay only when someone engages with your ad. Besides, you can set your maximum budget so you won’t have to pay more than you planned.
2 – You can appear on top of SERPs even if your search engine rankings are not high
Irrespective of your website’s organic rankings, you can still promote it through PPC. It gives you a competitive edge over others if you just launched your website.
3 – It drives immediate results
When you run ads, you can attract people to your desired page from day one, provided you have bid on the right keywords. You can reach thousands of people searching for your product on Google and other search engines.
4 –Increases leads, sales, and revenue
As long as you offer great products and Best PPC Agency, advertising will help you increase leads, sales, and overall revenue. However, it is not as easy as it seems. If you are new to PPC, it is advisable to take the help of experts like SEO Services India. If not, you could easily spend thousands of rupees and still stay unprofitable.
Different types of PPC and When to Choose Them?
Search Ads (Google Ads and Bing Ads)
Search ads appear at the top and bottom of search results. There is a small “Ad” logo that helps searchers identify it is an ad. These ads are completely text-based.
Use Search ads when you want to reach potential customers, and your product or service has a good search volume (more than 1000 per month).
Display ads are yet another common type of PPC. They appear all over the internet (across Google partner websites). These ads allow you to include photos and videos in your ad campaigns.
Running pay per click ads can help you reach potential customers, increase sales, and boost brand awareness. The right type of PPC for your business depends on what you want to achieve. If you are still confused about the best type of ad for your business, contact us. We are the best SEO company in India who has been handling paid ad campaigns for years now. Let us know your goals, and we will help you achieve them.
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