Google My Business can have a significant impact on your search engine rankings and brand awareness. With so many people becoming impatient on the internet, Google is continuously focusing on ranking content so that the users can find the solutions to their queries in the search results itself, without having to explore several different web pages.
By frequently updating content to your Google My Business Listing, you pave the way for quicker visibility, unlike SEO that takes much longer to make your content visible.
In this article, we will discuss the type of content that you should produce for your Google My Business Listing.
Type Of Content To Create For Google My Business
Accurate Business Information
Offers, Specials, Perks & Discounts
Inspiring & Encouraging Content
Featured Images & Pictures
Answer Questions In Blogs & Articles
ACCURATE BUSINESS INFORMATION
Creating relevant content to bring more website and storefront traffic is the second step. The first step that you need to take is fill in all the necessary information about your business in the listing. Update your listing with essentials like office address, contact number, business opening hours, product and services update and more. Apart from this information, do not forget to add a link to your website and your social media profiles.
OFFERS, SPECIALS, PERKS & DISCOUNTS
Post content that invites more website visits and footfall. Who doesn’t like freebies?
You can create content based on your audience’s intent.
Based on the intent of your users, you can experiment with different offers and discounts. Try and offer some specials and perks to help beat your competitors.
INSPIRING & ENCOURAGING CONTENT
The key is to make your Google My Business listing more inviting for your visitors. You can post encouraging content like “Seasonal Offerings”, “Daily Specials”, “New Offer”, and more to portray the experience that you want your audience to have.
Another new thing that you can try and integrate into your Google My Business Listing is virtual tours. You can invest in Google-certified 360 virtual tours to add videos of your store, customer interactions, or your videos introducing yourself and your business.
Never undermine the importance of optimizing your Google My Business Listings to influence local SEO and SEO as a whole, and rank higher in the search engines. Remember that people, irrespective of the niche, are looking for immediate solutions to their issues.
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Read More https://www.digitaloye.com/blog/google-my-business-types-of-content-to-create-for-your-business