Subtle differences separate a remixed track from a cover, sashimi from sushi, and symphonies from orchestras. Similarly, specific dissimilarities exist between blogs and press releases. You shouldn’t let these distinctions confuse you. Otherwise, you’ll end up with a problem in your hands you never wanted. When it comes to content marketing strategies and misconceptions surrounding SEO, everyone knows content is the undisputed ruler. While it’s perfectly true, you must learn a thing or two about the specificities. Providers of SEO Services in New Jersey often encounter clients who can’t tell a blog from a PR and vice versa. Both contribute to search engine optimization, and you must generate them consistently. However, an entire host of differences separate the two.
Definitions: It’s best to start with a basic definition of blogs and press releases.
Blogs – You post blogs on your site, and they’re generally informative, educational, or simply about the industry you belong to. You can use first-person references without being time-sensitive instantly.
Press Releases – You post these externally to your site as an official statement distributed via new outlets to announce something. Unlike blogs, press releases must be time-relevant. You can’t use first-person references here, either. A PR should utilize third-person references and provide information about your business specifically instead of your industry.
Announcement: The purpose of a blog is to enlighten, amuse, and edify your audience about things concerning your industry. A press release, on the other hand, announces newsworthy material. Just like well-written blogs, a press release can help establish you as an expert in your genre, which, in turn, generates credibility and makes you trustworthy.
Timeliness: Can you give anyone a reason to go through old news? You can’t! That’s why you need to be timely while publishing a PR. There should also be a worthwhile reason to generate a PR when you do it. Also, for instance, the story of the inception of your business can help you create a unique blog post, especially if it’s inspiring. However, you have to twist it in such a way that makes it look compelling as a press release. Furthermore, you have to publish it at the right moment, for example, on the birth anniversary of your business.
Not for the site: Almost every website has a blog or news page containing a treasure of posts crafted specifically for your target audience. Conversely, when it comes to PRs, you must send them directly to the media. Just be careful while doing it because unlike blogs, you can’t pull a press release back to change something.
Objective: Being conversational while writing blogs is acceptable. In reality, it’s one of the best methods of doing it. With press releases, you can’t be chummy. You must adhere to the facts there. After all, no one wants to see a business company’s owner bragging about his/her success. You have to write a PR from the third-person perspective only.
Not sales copies
Experts of a New Jersey SEO Agency wish to remind you that a PR isn’t a sales copy. A blog isn’t one, either. If your audience notices that your blogs are attempting to sell something violently, they’ll simply boycott your site. The objective is to generate sales, but you can’t make your PR a sales pitch. Instead, you should inform readers about awards, continuing education, promotions, new management entrants or staff members, financial reports, new products or services, etc.