the short story project


Nancy Petter

How to Smash It With User-Friendly Website?

Nowadays, there is no shortage of ways to get yourself a website. A business could bring a whole IT team on board to take care of the task. On the opposite end of the spectrum, you can just use a website builder and make yourself a serviceable website in no time. However, by far the most impressive and cost-effective way to go about it is to hire a professional Web Design Company in New York City to get the job done.

Regardless of which path a business chooses, the fundamentals of website building are still the same. To be successful, a website needs to be well-thought-out, solidly designed, and most importantly – user-friendly.

Ensure Website Stability
To make your presence online felt, your website needs to be up and running at all times. It doesn’t matter how good your website looks and how user-friendly it is if users can’t see it because it is down all the time. This means that it needs to be well developed and optimized to achieve the lowest downtime possible.

Website development is not a straightforward task, even for seasoned professionals. Things “break” all the time. It’s an iterative process that requires a lot of time, effort, and dedication that can achieve astounding results. The first step on that path is to hammer out what the exact parameters of the job are.

What are the goals and objectives for the project? What can actually be accomplished, and in what time frame? What happens if plans change mid-development? All those questions need to be answered if you are to end up with a functioning website. Failing to do so at the very beginning results in instability in the development process. This inevitably causes complications, which in turn result in downtime – which you want to avoid.

Focus on Accessibility
Another crucial aspect that should be bumped to top priority when designing a website is accessibility. This means making sure that your website works well on all platforms and on all browsers.

For many companies, getting a website that’s really good-looking on desktop devices comes first. The goal of it being accessible on mobile, or through less popular browsers, is often something of an afterthought. This way of doing things is counterproductive in the extreme in today’s online environment, for a few reasons.

Design for Navigability
Making sure your website is stable and accessible should be your first priority when planning it out. Taking care that it is designed to be as easy to navigate should be your second order of business.

True, there are many aspects of website design that need attention, and at the end of the day, you need to cover all bases. Still, as the cornerstone of a good user interface, navigability is probably the most important. Luckily, achieving it is not that difficult, if you put your mind to it and stick to what works.

Use the color palette on your website to emphasize certain elements on each page. There is no hard and fast rule as to what colors you need to use and where to put them. Using bold colors and contrast on certain elements of your design creates a clear visual hierarchy. Incorporate striking design to emphasize the elements that a user would find most useful.

Design the structure of your primary navigation with simplicity in mind. Put it near the top of your page, and make it straightforward to use. Don’t cram all the navigation options into it, as that will make it clunky, not to mention unaesthetic. Remember, although you want to establish a clear visual hierarchy, you don’t want your website to be too “top-heavy.”


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